New Britain Oils, the UK’s leading producer of sustainable palm oil products, has announced a plan to significantly develop its food service arm, beginning with a strategic new recruit who will spearhead the drive into the sector.
Iain Anderson joins New Britain Oils with more than 20 years experience in the industry, most recently with 13 years as a National Account Manager at AAK, where he headed up a raft of major food service accounts across the Bakery Wholesale, Cash and Carry, Foodservice buying groups and Independent Wholesale sectors.
His arrival this month marks the launch of a large-scale project to further expand the food service arm of the business, as New Britain Oils seeks to attract more customers from the sector including wholesale, catering, cash and carry and fast food end users.
Adam Thomas, General Manager at New Britain Oils, says: We brought Iain into the team because of his expertise and extensive experience, as well as the fantastic relationships within the industry which he’s built over a noteworthy career. He will be instrumental in growing the business through this latest expansion. We are lucky to have him on board and look forward to this next step for New Britain Oils.
Iain Anderson adds: There is a huge amount of potential within the business for significant growth in this area. We have highly competitive offering, with unsurpassed sustainability credentials, and a great quality product.
The announcement follows New Britain Oils recent expansion of its bakery fats production capability, which was bolstered by 30 per cent in order to meet the substantial increase in demand for segregated, traceable palm-based products.
The Liverpool-based producer opened the doors of Europe’s first, fully dedicated Palm Oil refinery just five years ago. In that short time the company has invested more than £40m in the Liverpool site and now employs over 70 staff.
New Britain Oils distributes a range of frying oils and bakery fats, as well as bulk products for industrial use in the food and personal care sectors. Its boasts a customer base which includes many of the UK’s leading food manufacturers.
For more information on New Britain Oils visit https://www.newbritainoils.com/ or call 0151 922 4875.